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This is not Sci-Fi, it’s the integration of digital information with the user’s environment in real time, as augmented reality uses the existing environment and overlays new information on top of it. A new window to endless possibilities. As smartphone adoption continues to rise worldwide, the opportunity for brands to be connected with their customers and prospects is set to be closer than ever.
What is Augmented Reality?
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing the current perception of reality and transforming it. Pretty awesome right?